Participant Observation: In and out of Virtual Worlds

 Participant Observation is the cornerstone of ethnography



  • the embodied placement of a researcher at a fieldsite as a "social actor"
  • we participate in everyday life and become well-known to our informants
  • we step into the social frame in which activities take place
  • we become directly involved in the activities of daily life-providing an intimate view of both the substance and meaning of social life
  • level of and type of participation is defined by the fieldsite itself
    • considers: gender, race, age, occupation, national origin, sexual orientation, language skills, religion, and political commitment.
    • extended presence signals continued commitment and sincere interest
Entering the field
  • establishing rapport is influenced by various skills and identity sets that the ethnographer embodies
  • also enhanced by the knowledge of social positioning and etiquette within the culture
  • successful rapport allows an ethnographer to get high response rates from informants, giving us more accurate samples
Holistic Endeavor:
  • we look to understand shared practices, meanings, social contexts, and the interrelationships between them
  • read the work of other researchers
  • authentic behaviors arise out of the everyday experiences of interacting (in and out of virtual worlds).
History of participant Observation:
  • Father of PA: Malinowski
  • Particulars of method :Boas
  • Sociology: Durkheim
Experiences: (Prof Greene does dramatic readings)
  • Malinowski: "imagine yourself suddenly set down surrounded by all your gear, alone on a tropical beach close to a native village, while the launch or dinghy which has brought you sails away out of sight"
  • Alan LaFlamme describes his fieldwork in the Bahamas...
  • Roger Keesing ...the Solomon Islands...
  • Lincoln Kaiser...gangs in Chicago...
  • John Hofstatler and Gertrude Huntington... the Hutterites...
  • Napoleon Chagnon...the Yanomamo
  • William Mitchell in Papua New Guinea
The Practice of Participant Observation:
  • participant observation is built on the alignments between engaging in everyday activities and recording and analyzing those activities
  • living and research are part of the same activity
  • online this means acquiring skills needed to play in virtual worlds.
  • informants actively shape our level of involvement
  • informants are impressed by the lvel of interest, knowledge and support an ethnographer applies to their PA
  • the greater the anthropologist's involvement in the fieldsite, the more information they are likely to get from informants (whether the world is virtual or actual)
Preparing for PA Research (suggestions): translated to actual worlds as well
  • setting up a workplace that enhances our research (home office...online, ancillary research office-offline, always consider the particular demands of the fieldsite, I would argue this is just as important in IRL ethnographic research)
  • technological issues
    • computer
    • voice recorder
    • camera
    • interactive technology
    • transcription programs
    • data programs
  • ethnographic self (needs to be prepared whether this entail virtual world skills, language skills, social etiquette, relationship savvy)
  • adopting new skills as needed
  • be receptive to unexpected experiences
  • Accept being a novice/newbie/idiot and ask questions. Respond appropriately to these questions
  • VIRTUAL: creating our "avatar" is as careful a process as presenting an appropriate persona in the field (BODIES ALWAYS CARRY MEANING)
  • respect individuals who do not want to participate in your research
    • KEY INFORMANT
      • initial encounter develops into a deeply collaborative relationship with the informant becoming an invaluable resource throughout the remainder of the process as well as potentially as a friend
      • materialize on their own
      • never the sole source of data
      • deepen ethnographers knowledge about the culture
      • provide access to other institutions and informants


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